该品牌欧洲营销副总裁，中东和非洲，Nieve Cavanagh被问到了音乐行业协会about the increase of people picking up the guitar across 2020. Cavanagh noted that the year was the brand’s biggest for sales in its entire history, thanks to the “marked increase in demand for entry-level instruments, suggesting that there was a significant uptick in people picking up guitar or bass for the first time.”
Guitars under the Fender Player Series, as well as Squier guitars, were the best selling, with sales of the brand’s sub-£500 models growing 92 per cent from March to October last year, and according to Cavanagh the boom still means the brand is “having a hard time keeping anything in stock.”
It’s not just Fender that saw a massive increase in instrument sales thanks to lockdown measures – retailers in the UK and US both reported overall increases, but especially in the category of ‘beginner’ guitars, again reinforcing the idea that budding musicians used the opportunity of stay-at-home orders to start learning.
Gear4music Andrew Wass的首席执行官告诉BBC六月回来该公司的畅销书是电动和声学吉他启动器捆绑，麦克风和录音设备，称：“人们有兴趣拥有一个非常好的爱好，他们可以进入。也许他们在学校发挥音乐，发现自己在室内，决定回来。“